One of the single most frustrating things for a blogger (especially a new one) can be figuring out how to increase traffic to their website. You’ve published your first or even tenth post, yet you either have zero views or maybe even a couple of hundred. If you are starting out you may be very tempted to obssess over numbers. Here’s a tip-don’t just yet. In order to get consistent traffic to your blog it takes time. If you follow the steps that I outline for you below you will be able to grow your readership in no time.
Before we dive right in here are a few basics for increasing your traffic:
-Define your niche. Pick a topic and try your hardest to stay on it. Sure you can delve in other things every now and then, but make sure your blog has defined topic.
-Know your target market. This goes hand in hand with defining your niche. If you are primarily a fashion blogger, having a blog full of meme’s or topics on politics may not fit well with your target market.
So now that we have that settled let’s get to it.
1. Self promote and have no shame in it
Look at it like this-if you don’t tell people why they should read your blog, they won’t. As the curator of the content, its up to you to make sure it gets out there. If you believe you are producing amazing articles that you think everyone should read, tell them. I share every post I write, and on mulitple platforms: Facebook (my personal page, blog page and in groups), Twitter, Instagram, Pinterest, Flipboard, and Stumbleupon. My husband, mother and sister also will share it as well. And from those shares I get more shares. And more shares equals more visits to your page. So make sure you are putting it out there.
2. Go to your audience
Before even writing your first post, you should have already known who your target audience was going to be. For instance, I do mostly parenting topics, so I utilize Pinterest and my Facebook mom groups to promote my post. It’s important that you create content for your main audience so that they don’t lose interest.
3. Network like your life depends on it
This is heavily akin to “lipsync for your life’. Network like there is no tomorrow. Follower other bloggers in your niche. Comment on their post, strike up relationships, attend blogging coferences as well. Networking opens up more opportunities that you could imagine. It could even lead to some big things happening for you if you play your cards right.
4. Share, Share, Share-your own content
Remember in the first point I said to shamelessly promote your content? It’s not as easy peasy as just logging into Facebook or Twitter and sharing. You really have to work hard at it. Creating graphics, writing excerpts, and making sure you schedule your post appropriately across all of your platforms. Honestly when it comes to marketing your blog, you have to be thinking about ways to perfect your strategy almost every second of the day. Once you do that part, you then have to implement it. When you create a post that is ready to go live there should be certain things that you do each time:
-Pin an image from the post on your Pinterest board.
-Share the post on your personal Facebook page.
-Post an image to you Instagram feed, with a link in the bio, letting your followers know about your new post.
-Tweet the link to your new post.
Most importantly make sure you use appopriate hashtags. You can have up to 30 on IG (really 60, but I will cover that in a separate post).
Once you do this a few times it will become second nature to you and you won’t worry about what you have to do each time you have a new post ready.
Last, but not least…
5. Be persistent
Unless your very first post is a viral hit, then more than likely your blog traffic is not going to increase overnight. Don’t worry about it. It can be disheartening to work for months on your content and still not see results, but growing your traffic takes times. Be sure to utilize ALL of your social media platforms as much as possible, every single day. Don’t worry, it doesn’t have to be a new post every single day of the week (unless you have just that much content). If you stay consistent and persistent then you will garner more traffic to your blog.